SOCIAL MEDIA MARKETING
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Social Media Creation & Management
No business can afford to ignore social media. For the last ten years, social media has been one of the single most important parts of any digital marketing strategy and is only continuing to grow.
Social media marketing these days is a broad term that encompasses some different subjects. Social Media marketing isn’t just a matter of posting regular Tweets or status updates – instead companies need comprehensive social media strategies that will compliment multiple channels and that will work to efficiently build followers and fans, trust, which in turn will lead to sales.
Compelling social media campaigns can potentially result in your product or service being seen by thousands or even millions of people.
Notably, businesses can use social media platforms to expand their message so that they can gain referrals and testimonials from their friends and family. This helps with building customer trust. The best social media campaigns can help businesses to grow in confidence and authority of their own by developing a real relationship with their fans and followers that help to position them as true industry leaders.
A compelling social media campaign must be:
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How Can Clickmode Manage Your Social Media?
What a client of ours has to say:
“Working with Clickmode is invaluable. My husband and I used to be the only ones solving the social problems, but now we have the additional resource of the Clickmode team and their ability to help us push the company forward.”
Samples of our recent work.
Crucial facets involved in social media marketing:
Your objective with social media marketing is to choose two or three platforms that complement your business. Another factor to consider is to hang out on the platforms that your clients are using. Popular social media platforms include Facebook, Twitter, LinkedIn and Google – but it also means Instagram, Pinterest, Vine, and others.
Having a ‘dead’ social media channel is potentially worse than having no social media account at all. If you aren’t posting, tweeting, pinning regularly, then this will look as though you have ‘abandoned’ your social media accounts. Worse, it may look as though your business has closed down! To be successful on social media, you need to post content on a regular basis so that you can build momentum and deliver value. Consider every single Tweet or status update as a chance to demonstrate the type of value that your business can offer.
Tools and Software
Posting regularly and continually coming up with new, high-quality content for your media platforms is a tiring process. It’s for this reason that the best social media strategies will also incorporate tools for managing posts, for finding new content and for evaluating progress.
Sharing content on social media is one of the best ways to get likes and shares. This way, social media marketing and content marketing are closely linked, and the key is to understand why content gets shared so that you can develop media that has a real potential to go viral. Remember, people share content because it says something about them and because it facilitates conversation.
Content Creation copy
You also need to integrate your social media into your site itself. That means using social sharing buttons correctly in on your website, and email campaigns encourage active sharing.
At Clickmode we can handle every aspect of your comprehensive social media strategy. We will discuss your marketing strategy and your goals with you and create a customised action-plan that will assist you to generate likes and shares quickly and more efficiently.