Aspiring digital marketers have the world at their feet. There’s never been a better time in modern history than right now for online marketing. With the pandemic forcing more people online to shop for goods and services, online companies are seeing record revenues in 2020 that expect to continue through 2021.
In Q2 2020, US online sales reach over $200-billion, and you can get yourself a piece of the action with the right digital marketing strategy. Here are a few digital marketing basics you need to know.
A defined digital marketing strategy includes a plan to drive traffic from multiple online sources, such as blogs, authority sites, and social media platforms. Creating a holistic digital marketing plan helps you get as much reach as possible through multiple online channels.
Create a Marketing Strategy
However, if you have the budget and want to fast-track your results, hire a digital marketing agency. Working with skilled professionals reduces your learning curve, helping you achieve the results you need for your online business faster.
There are dozens of useful tools to help streamline your workflows and automate tasks. Research the best digital marketing blogs for helpful information on the best software tools for your digital strategy.
The Basics of SEO
Search Engine Optimisation (SEO) is a critical component of any digital marketing campaign. SEO helps you optimise your website, making it visible to the search engines.
SEO involves a set of tactics designed to boost page speed, loading times, and other beneficial on-page tasks like removing duplicate content and links.