PAY PER CLICK MARKETING
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Optimize Your Online Advertising Expenditure.
Optimize Your Online Advertising Expenditure
Pay-per-click (or PPC for short) is a type of online marketing where you as the advertiser pay each time one of your ads is clicked on. Essentially, PPC is a way for you to pay for traffic to be sent to your website. PPC is more likely to deliver quicker results that organic SEO marketing. On its own, pay-per-click advertising is an excellent tool for driving traffic to your website. By combining PPC with SEO and local SEO, you will optimise your online advertising expenditure. It’s a very effective way to increase your brand awareness by increasing your visibility. This combined strategy will help your brand to show up in multiple places on your search results page, in mobile search and in Google’s advertising results. Our research has shown that very often the PPC adverts is the first point of contact between business and potential first-time customers. Clickmode has the experience and the know-how to make sure that you can make the best first impression on potential clients.
What Type of PPC Do You Need?
Paid Search Marketing
One of the most common forms of online advertising where you pay when people click on your adverts is paid search marketing. When a keyword associated with your campaign is searched, providers such as Google Adwords and the Bing Network show your ad to users.
Retargeting PPC Advertising
Clients may visit your site and may not be ready to interact or buy from you yet.We can help you speak to those potential clients again. This is done through retargeting advertising. It works by showing users adverts based on their browsing history and previous online actions.
Display ads are effective in terms of building brand awareness. Online display ads are banner, image or text ads that appear on different websites that do not necessarily belong to you. Your targeting is done by selecting sites that are visited by the types of people that you want to target. These ads will link to your website and drive traffic to your site. It could become rather tedious to keep track of all the sites that you should be advertising on, so why not let Clickmode take care of that for you?
A good pay-per-click campaign must be:
Well Planned And Researched
Measured And Assessed
Adjusted And Retargeted
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Samples of our recent work.
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