Our gurus know what customers are searching for online. Here’s what it takes to make sure customers are finding your business first on Google.
Local searches are more than twice as likely to lead to a purchase
Optimising your website and website directory listings with your business’s physical location gives you a great opportunity to gain new customers and increase your sales. However, being findable for local related searches on Google won’t happen without being purposeful. You need to direct search engines to accurate and optimised local information.
Always be sure the most popular directories and the headers/footers of your website portray an accurate address of your business.
Are you ready to be found online?
Are you ready to be found online?
Or Call +27 (0)82 203 4180
Or Call +27 (0)82 203 4180
50% Of consumers visit a store within a day of a local search on a smartphone
It is crucial to keep your website up-to-date. Consumers who find you through a smartphone search may be visiting your shop shortly after that. To maximise your return on investment, make sure your website content accurately reflects what you’ve got going on in-store.
Keep the website updated with your newest product and service details; like accurate pricing, offers, and availability. When customers rock up in-person, they will expect that what they saw online was current.
66% Of consumers who searched on a computer/tablet go to a store within 10km
The use of mobile hasn’t replaced the desktop; it’s enhanced it. To be competitive in today’s marketplace, it’s vital to have a website that is both desktop and mobile friendly.
When analysing where and how your customers browse and engage, keep in mind that they may participate in many ways, across channels. For example, more visitors online could lead to more in-person sales.
75% Of consumers who searched on a smartphone go to a store within 10km
Countless consumers start their purchase considerations online and end up in-store making a purchase. A hugely findable website results in attracting quality traffic online and off.
Therefore, content that is available on a desktop and tablet should be accessible on mobile phones too. Optimising this content for local search will reach customers who are nearby.
Do you have the right content for people finding your business through a smartphone search?
- 54% are looking for business hours
- 53% are looking for directions
- 50% are looking for local store address
Do you have the right content for people finding your business through a desktop search?
- 45% are looking for business hours
- 42% are looking for directions
- 38% are looking for local store address
