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Why get a website audit you may ask? When you‘re looking at your website all day every day, you will experience no problem navigating round your website – this makes it easy to overlook any problems a first-time customer may have when browsing your site. The purpose of a website audit is to give you, as a business owner, a complete and detailed analysis into your website’s health, performance and speed.

Assessing these areas will give you a full picture of the current effectiveness of your site, when a potential client shows up on your website and what could be hindering engagement, showing where you may be able to further optimise and improve your site – and it helps identify issues that could be causing damage to your site’s health.

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Get the basics right and take steps to build on a foundation that can transform your business.


What Is A Website Audit?

A website audit is a full analysis of everything related to your website’s level of search visibility. In more technical terms, a website audit is similar to a business audit. Your website is checked against the regulations and rules set up by search engines – which are ever changing – and the quality of your website is tested against their parameters for what makes a high-ranking site. A website audit will give you a clearer understanding as to why your site is not generating the traffic you think it should or why your sales and conversions are not improving.

Why Do You Need An Audit?

You need an audit because things change in the search engines and it is important to make sure your website code, content and speed are up to standard throughout these changes and updates!

Clickmode has been in the SEO business for many years and we have seen incredible changes from the search engines in how they calculate the search rankings. It used to be that you could just add keywords to your title tags and content and header tags – get a few back links and there you go – you are ranking in the search engines! It is NOT AT ALL like that anymore and if you want to see great search engine rankings – you need great content, site structure, technical SEO and backlinks to make it all happen! All of these items matter as well as taking a white hat (honest) approach to keep the search engines happy and users happier!

What Should Be Included In A Website Audit?

A thorough site audit will inform you of what’s working properly on your site, what needs improvement, and how you can upgrade your site and rank better.  A site health audit analyses can help you identify gaps in: page speed, internal and external linking, meta descriptions, broken links, loading time, page titles and the site structure.

These are just a FEW of the many things needed for proper SEO optimisation which enables your business to be found on search engines!


Site audits are invaluable, but they take time and require expert guidance to be effective. If you need assistance with understanding your report or you need help implementing these suggestions we can help.

Give us a call on 082 203 4180 or talk to us about optimising your website today.