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In the world of digital marketing, traffic gets a lot of attention. In fact, it seems like you can’t go anywhere online without reading a traffic metaphor invoking red and green lights, rush hour, and things of that nature. Don’t get me wrong. Traffic is important....

Facebook Messenger is a tool many of us use for instant messaging with our friends – but did you know that it’s a useful marketing tool, as well? It has become one of my favorite ways to connect with existing and potential clients on social media. There are some...

Getting people to visit your website is awesome, but if that traffic doesn’t convert, it’s almost useless. This article will outline 15 proven strategies for getting your website visitors to take action on your site, whether that’s filling out a form, handing over...

​ The most critical marketing goal any business can have is attracting more customers. However, is that the correct approach? Are you spending your money (and time) smartly if you are focusing only on attracting new customers? You might want to mull over the following...