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CAROL DIPPENAAR
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One Word Could Be Wasting Your Google Ads Budget
When it comes to Google Ads, one word can quietly eat up your entire budget — without bringing in the customers you actually want. Take “cleaning” as an example. It feels like the right fit if you run a cleaning company, but here’s the catch: people searching...
Increasing Your Conversion
Getting people to visit your website is awesome, but if that traffic doesn’t convert, it’s almost useless. This article will outline 15 proven strategies for getting your website visitors to take action on your site, whether that’s filling out a form, handing over...
The Cost of Acquiring New Customers
The most critical marketing goal any business can have is attracting more customers. However, is that the correct approach? Are you spending your money (and time) smartly if you are focusing only on attracting new customers? You might want to mull over the following...
How Customers Search For Small Businesses Online
Our gurus know what customers are searching for online. Here's what it takes to make sure customers are finding your business first on Google. Local searches are more than twice as likely to lead to a purchase Optimising your website and website directory listings...
How Customers Choose Small Businesses To Use Online
You have 7 seconds to capture a potential customer's interest on your website. Customers no longer read, they scan. Important keywords customers are scanning for should be front and centre on your site. Do you have the right information in the right place? We can...
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